Media Masterclass For Higher Education Institutions

Africa/Accra
Conference Room (Association of African Universities)

Conference Room

Association of African Universities

Jonathan Kornor (AAU)
Description

The AAU TV Media Masterclass, “From Visibility to Influence,” is a 5-day, in-person program from 7–11 September 2026 that equips African universities to turn academic work and research into strategic, public-facing content. Targeting communication teams, media directors, and faculty, it provides hands-on training in institutional branding, content strategy, and academic storytelling to improve visibility, credibility, and influence. Participants will leave with practical outputs—including a brand statement, content calendar, and media plan—helping their institutions attract students, funding, and partnerships while positioning AAU TV as a continental hub for university storytelling.

Registration
PARTICIPANT REGISTRATION
  • Monday 7 September
    • Building a Consistent Visual & Communication Identity

      · Key brand elements
      (Logos, font, colours & tone)
      · Case studies: African/global
      universities
      · Event Branding